BBA in Digital Marketing

COURSE DESCRIPTION

BBA in Digital Marketing – Short Overview

BBA in Digital Marketing is a 3-year undergraduate course that combines business management with modern online marketing skills. It teaches students how companies promote products and services through social media, search engines, websites, email, and online ads. Most programs run across 6 semesters and mix business fundamentals with practical digital tools and projects.

What you study

Students usually learn:

• Principles of Management
• Business Communication
• Financial Accounting
• Marketing Management
• Consumer Behaviour
• Social Media Marketing
• SEO & SEM
• Content Marketing
• Google Ads / PPC
• Email Marketing
• E-commerce
• Web Analytics
• Branding and Advertising
• Internship / Live Project / Capstone

Skills you develop

This course helps you build skills in:

• Online campaign planning
• Social media handling
• Creative content creation
• Data analysis and reporting
• Brand promotion
• Website and traffic understanding
• Digital advertising strategy

Career options after the course

After completing this course, you can work as:

• Digital Marketing Executive
• Social Media Manager
• SEO Executive
• Content Marketer
• PPC / Ads Specialist
• Brand Executive
• E-commerce Executive
• Marketing Analyst

Who should choose this course?

This course is a good fit for students who are interested in:

• Marketing and business
• Social media and branding
• Creativity + technology
• Online business and advertising